HR Recruiter at Techware Lab Pvt Ltd
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Techware Lab - Digital Marketing Strategist (4-9 yrs)
Digital Marketing Strategist
Techware Lab Pvt Ltd established in 2012, based in India with product and sales offices in Canada and UAE, specializes in mobile app development and consulting, helping clients maximize the reach and effectiveness of their business by leveraging the latest in technology. Being a full-service mobile and web development firm, Techware Lab focuses on servicing clients across North America, UK, Europe, Middle East, Singapore, and Australia. We accomplish this by creating a long-term relationship with our clients, from brainstorming the initial idea, strategizing the project plan, building and deploying cost-effective solutions with a solid foundation of support and maintenance.
Responsibilities :
- Set Digital Marketing Strategies Using All Necessary Tools (e.G. Website, Emails, Social Media and Blogs).
- Research Products, Services, and Current Strategies to Identify New Opportunities.
- Analyse Web Traffic Metrics and Suggest Solutions to Boost Web Presence.
- Monitor Seo/sem, Organic Search Campaigns, Social Media Marketing, Email Marketing, Paid Campaigns, and Sales Performance Metrics to Increase Awareness About the Company, Brand, Products, and Services.
- Build Strong Client Relationships Through Social Media Interaction.
- Keep Up-To-Date with Our Audience's Preferences and Proactively Suggest New Campaigns.
- Liaise with Marketing, Sales, Design, and Content Teams to Optimize Customer Experience and Ensure Brand Consistency.
- Identify Advertising Needs.
- Establish Best Practices in Digital Marketing.
- Stay Up-To-Date with Digital Technology Developments.
- Experience in Social Media with A Command of Each Platform and Their Best Practices
- Effectively Contribute and Manage Content for Social Media
- Prepare Monthly Social Media Calendars
Requirements and Skills :
- Proven Work Experience as A Digital Marketing Strategist or Digital Marketing Manager.
- At Least 4+ Years of Experience in Digital Marketing & Seo.
- Demonstrable Experience with Seo/sem and Crm Software.
- Experience Implementing and Optimizing Google Ad Words Campaigns.
- Solid Knowledge of Web Analytics Tools Like Google Analytics and Google Tag Manager
- Hands-On Experience with Online Marketing Tools and Practices.
- Familiarity with Web Design and Html.
- Excellent Verbal and Written Communication Skills.
- Strong Analytical and Project Management Skills.
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