HR Recruiter at Eduplex Consultancy Services Pvt Ltd
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Technical Lead Consultant - Digital Marketing (5-7 yrs)
Designation:Technical Lead Consultant
Department: Digital Marketing
Location: Mumbai
Job Description:
- Oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Monitor campaign budgets.
- Manage our social media platforms.
- Prepare accurate reports on our marketing campaign's overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with team to brainstorm new and innovative growth strategies.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Specialized in the scaling Startups, building ROI driven strategy, traffic, and revenue management.
- Can manage cross-functional work, experienced in handling agencies, and can work with Sr. management effectively.
Responsibilities
- Experience with B2B and B2C social media, Google Adwords, email campaigns
- Be actively involved in SEO efforts (keyword, image optimization, on-page SEO techniques and off-page SEO.)
- Good SEO/SEM experience ( Search Engine Optimization and Search Engine Marketing, eg: Google Ads)
- Working knowledge of ad serving tools and web analytics tools such as Google Analytics
- Working Knowledge of Google Tag Manager
- Excellent communication and interpersonal skills
- Ability to work independently on projects and also collaborate as a team member
Key Result Area:
- The Consultant should be have strong technical competency and experience in the following areas
- Search Engine Optimization (SEO)
- Paid Advertising and Marketing
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Conversion Optimization
- Analytics and Reporting
- Business Management Skills
Desired Skills:
- 5 years- experience
- Agency experience
- Digital marketing certification
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