Job Description: Technical Content Writer for Digital Marketing, SEO, and Website

Overview:

Clicktots Technologies - A unit of Eumaxindia Private Limited is a leading digital marketing company dedicated to providing innovative and effective digital marketing solutions to businesses of all sizes. We are seeking a skilled and detail-oriented Technical Content Writer to join our dynamic team. The ideal candidate will be responsible for creating high-quality content tailored for digital marketing, SEO, and website optimization. This role requires a strong understanding of technical writing, content strategy, and SEO best practices to drive engagement and traffic.

Key Responsibilities :

Content Creation:

- Develop, write, and deliver engaging, clear, and concise technical content for various digital marketing channels including blogs, articles, whitepapers, case studies, social media posts, and email campaigns.

- Create and update website content to enhance user experience and improve search engine rankings.

SEO Optimization:

- Conduct keyword research to identify high-ranking keywords and phrases.

- Implement on-page and off-page SEO strategies to improve website visibility and organic search rankings.

- Optimize content for SEO, including meta descriptions, title tags, header tags, and internal linking.

Technical Writing:

- Produce detailed, well-researched technical content that communicates complex concepts clearly and accurately.

- Collaborate with subject matter experts to gather information and ensure content accuracy and relevance.

Content Strategy:

- Develop and execute a content strategy aligned with marketing goals and objectives.

- Monitor and analyze content performance using analytics tools to refine content strategies and improve results.

Collaboration and Communication:

- Work closely with the marketing team, designers, developers, and other stakeholders to ensure content alignment with brand voice and marketing objectives.

- Participate in brainstorming sessions to generate creative content ideas and strategies.

Editing and Proofreading:

- Edit and proofread content for grammar, punctuation, style, and accuracy.

- Ensure all content is consistent with the company's tone and style guidelines.

Qualifications:

- Bachelor's degree in English, Communications, Marketing, Journalism, or a related field.

- Proven experience as a technical content writer, preferably in a digital marketing or SEO-focused role.

- Strong understanding of SEO principles, keyword research tools, and analytics tools.

- Excellent writing, editing, and proofreading skills with a keen eye for detail.

- Ability to write in a clear, concise, and engaging manner tailored to different target audiences.

- Proficiency in using content management systems (CMS) and familiarity with HTML/CSS is a plus.

- Strong organizational and time management skills, with the ability to handle multiple projects and meet deadlines.

- Excellent communication and collaboration skills.

Preferred Skills:

- Experience with content creation tools such as Grammarly, Hemingway, and plagiarism checkers.

- Knowledge of social media marketing and content distribution strategies.

- Familiarity with UX/UI principles and website design best practices.