HR at Tech2globe Web Solutions LLP
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Tech2Globe - Senior Executive - Digital Marketing (2-4 yrs)
Key Responsibilities:
- Analyse website improvement requests for SEO impacts
- Develop and manage digital marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Periodical SEO audit to identify missed opportunities
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Good experience in implementing pagination, canonical, internal linking and tagging
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- To instrument conversion points and optimize user funnels
- To collaborate with internal teams and optimize user experience
Requirements :
1) Proven experience as Digital Marketing or similar role
2) Excellent understanding of digital marketing concepts and best practices
3) Plan and execute redirects
4) Perfect knowledge of web analytics tools (e.g. Google Analytics)
5) Knowledge of online adverts through Google Ad-words, Facebook etc. to increase company and brand awareness
6) Excellent communication and interpersonal skills
Experience: 2 years
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