Co-Founder at FinMomenta Private Limited
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Tech Momenta - Manager - Digital Marketing (6-10 yrs)
Position : Digital Marketing Manager
This position shall be heading an existing strong digital marketing team with deep domain expertise in digital marketing, social media and brand management.
Experience : 6-10 years of experience in digital marketing with exceptional analytical and project management skills.
Primary Responsibility :
- Create and own Digital marketing strategy
- Plan, manage and optimise digital marketing campaigns - SEO / Google AdWords / Facebook / Bing/ Email / Social Media
- Identify trends and insights and optimize spend and performance based on the insights
- Manage the strategy behind creation of digital content (e.g. webpages, website, blogs etc)
- Manage social media presence across key platforms e.g Facebook, LinkedIn, Twitter etc
- Drive the digital marketing effort with Brand, Sales and Technology teams
- Track, manage and report performance of digital marketing campaigns as per business goals (KPIs, ROI)
- Be updated on digital marketing and industry trends, deploy the best practices relevant to the business
Key Skills :
- Experience in creating and managing SEO/SEM, display advertising, email, and social media marketing campaigns
- Experience in reaching out to identified target audiences through creative digital marketing campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Expertise in website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Superlative Written and Verbal Communication
- Excellent presentation skills using MS-Power Point.
- Strong project management skills
Desired Soft Skills :
- Go-getter
- Excellent people management skills
- Process orientation
- Quick learner, adapt to dynamic business environment
- Open for taking up additional responsibilities in the interest of the organization and team
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