Assistant Manager - HR at Team Pumpkin
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Team Pumpkin - Executive - Digital Marketing (1-3 yrs)
ROLE: Digital marketing
JOB DESCRIPTION :
We are looking for a talented Ads & SEO manager/executive who can create a huge impact by dabbling with numbers and bring leads for us. Our Ads & SEO manager/executive will be expected to work on a variety of projects- do you think you can help us expand our digital footprint and benefit our clients?
WHAT WILL YOUR RESPONSIBILITIES BE?
- Creating SEO and media plan for existing clients and pitches
- Researching about the latest social media trends
- Making weekly-monthly reports with valid insights
- Researching about tools for social media listening and analytics reporting
- Researching on new happenings in SMM, PPC and digital marketing
- Create presentations in order to show clients progress, etc.
- Discuss ideas with immediate superior
- Coordinate with other teams to act on these ideas and suggestions
- Come up with ideas for automation of processes
- Show results with majority of the campaigns performing better than benchmarks.
SEO :
- Executing SEO activities as per the defined SEO plan
- On-page activities such as but not limited to page title & Metadata
- Off-page activities such as but not limited to blogs, forums Q&A, directory submission, social bookmarking, article submission.
- Experience with Content Management System such as Blogger, Shopify, Magento and WordPress and simple coding like CSS, HTML, etc
- Creating weekly or monthly reports
PERFORMANCE MARKETING :
- Continuous execution, monitoring and optimizing campaigns on social media channels and Google AdWords.
- Setting up Google Analytics and other accounts for different clients.
- Creating and modifying ad copies
- Managing account and campaign level settings
- Creating spends and matching invoices for all social media channels and Google AdWords at the end of the month for all clients.
- Experience in working with Native Marketing tools
- Creating weekly or monthly campaign reports
REQUIREMENTS :
- Strong verbal & written communication skills
- Good experience of Keyword Researching
- Experience and good knowledge of Analytics
- Proficiency with Microsoft Excel and PowerPoint
- In-depth understanding of SEO & Performance Marketing
- Self-starter with a positive outlook
- Ability to communicate effectively and confidently
- Professional certification in Adwords/ SEO/ Analytics is a plus
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