Company Profile:

ReachLocal, Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. Reach Local's mission is to provide more customers to local businesses around the world. The company's operations are in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil, Mexico, and India. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, ReachDisplay InApp and Reach Social Ads), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). The Company delivers its suite of products and solutions to local businesses through acombination of its proprietary technology platform, its direct inside and outside salesforce, and select third-party agencies and resellers. ReachLocal was acquired by a USA Today Network company and a part of Gannett Co. Inc. (NYSE: GCI). With this merger, ReachLocal India also becomes a part of USA Today Network Company. Over the years, ReachLocal India has become an integral part of global services operations for ReachLocal and has become the go-to destination for anyone looking for a career in digital marketing in Mumbai, India.

Job Summary:

- Manage the team of Digital Marketing analysts

- Strategize and assist team in setting up new digital marketing campaigns which includes SEM, SEO, Facebook, Display, Directory Listings, etc.

- Monitor, track & assign work based on team member capabilities & skills

- Communicate with internal team members on process changes & team performance

- Maintain daily & monthly reports and timely communicate with all leaders & team

- Prioritize work effectively in order to meet SLA

- Work closely with Operations & Training teams to drive continuous improvement initiatives

- Manage career progression of team members

- Build rapport and develop relationships with Campaign Support teams globally

- Maintain knowledge of new trends, developments and techniques, in paid digital search, display, and social media advertising techniques

- Incorporate constantly evolving technologies, processes, and publisher requirements into campaign evaluation and management (Google AdWords, Yahoo|Bing AdCenter)

Key Skills :

- Working knowledge in Digital Marketing - SEM, SEO, Display Advertising, Facebook

- Excellent leadership and managerial skills

- Ability to prioritize workload and meet strict deadlines

- Ability to quickly learn and adjust to integrate new processes and products as needed

- Empathy, listening skills, Communication, Obstacle removal, process training needs assessment

- Good hands on experience with digital marketing industry or willingness to put efforts to learn and gain experience in digital marketing industry.

- Demonstrates proficiency and mastery of key Search Engine Marketing (SEM) technologies and systems to manage campaigns.

Key Attribute

- Even tempered, Organized and detail-oriented, Focused, Honesty in communication efforts, Fair

- Ability to motivate people; responsible attitude; accuracy with record keeping

- Strive for excellence always and balances confidence with caution

Qualifications & Experience

- Any Graduate (B.E. / BBA / BCA / B. Tech - IT / Computer Science preferred) with superior academic record

- 7 to 10 years of overall experience with minimum 5 years of team management experience (team size of more than 10 analysts)

- Should have Google Adwords Certification

Schedule

Full-Time, 5 Days a week and 1 full Saturday working in the month

General Shift: 9.30am to 6.30pm

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