1. JOB PURPOSE

- Owner of HoReCa primary & secondary market to drive secondary sales numbers .

- Hiring & Training of BDA's for developing business within the assigned territory.

- Responsible of Beat/Route Planning to maximize the coverage of members.

- Planning memberwise /BDA wise sales targets for month on month basis as per aligned AOP's.

- Handling key customer accounts and handle market expansion as per membership footprint.

- Ensure timely reporting of DSR's to supervisor and market competetion information.

- Ensure to achieve and improve profitability target through business development.

- Maintain and enhance relationships with existing HoReCa customers & identify new business opportunities with in the assigned territory.

- Work with Manager Sales & BD, Segment manager to drive new businessess and improve existing relationships.

- Drive productivity of team by increasing coverage & lines sold per bill.

2. PRINCIPLE ACCOUNTABILITIES : 

A) Expected End Results -

- To lead HORECA sales & BD team in store and develop highly motivated field force

- Implement sales and business development strategy to achieve targeted sales

- Create awareness and provide payment and delivery solution to members

- Implement business plan to achieve Segment sales across Sub segments .

- Implement sales Plan to drive profitable sales on a sustained manner from top members of focussed sub segments like hospitals, Manufacturing, Educational Institutes, Army stores and religious institutions by developing strong relationships and providing business solutions to members.

- Develop sustainable business from big HoReCa members through focussed approach

- Coordination

- Ensure member engagement to achieve sales target from the segment

B) Major Activities : 

- Facilitate Hiring of BDAs

- Training the team on assortment and making sales call.

- Educate on the benefits of private label credit cards to top members and facilitate in getting their cards made.

- Educate members on other payment solutions like electronic transfer, debit card, cash pick-ups.

- Provide information on delivery solution to members and coordinate with 3rd party delivery desk thereby closing the loop from order generation to goods delivery.

- Drive sales of top members by getting right size of members enrolled across different sub segments, understand the assortment they buy, identify need gaps and increasing ticket size by introduction of new items and increasing transactions

- Ensure systematic field working of BDAs through implementing and monitoring beat plans.

- Coordinating with merchandising team to get desired products at right price to help team deliver results.

- Coordination with Operation, Finance, legal team for finding solutions to help member services

- Coordinating with marketing for getting right set of help for desired results on activities.

- Coordinating with membership team on getting right set of membership done for given geography.

- Guide and facilitate enrolment of right size of memberships across different sub segments

- Give feedback to merchants on market operating prices and assortment required by members

- Engaging more members to visit store through effective targeted communication, increase ticket size by adding new assortment in purchase basket

3. SKILLS AND KNOWLEDGE : 

Educational Qualifications: Graduate (MBA preferred)

Experience into Food services channel of any FMCG company, Knowledge of Excel and Internet. Go getter, Good listener

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