Team Lead - Desk Editor (8-12 yrs)
Key skills - Digital Publishing, Google Analytics, Ahrefs, SEM Rush, Digital Marketing, Content Writer
Team management & Leadership (50%)
As a Desk Editor, you will be ultimately responsible for the growth of the website's content programming. You will be tasked with leading all content operations in multiple languages and over time building & managing a much larger and multi-dimensional team.
- Working with the Head of Content to plan monthly, quarterly, and annual content roadmaps.
- Developing desk-wise content structures and programming with a competitive advantage.
- Arranging content partnership meetings with relevant potential content partners including all types of product & service businesses.
- Managing daily production on all language desks, primarily English by commissioning content internally and externally.
- Implementation & management of accurate & authentic copies free from plagiarism with internal/external experts.
- Negotiating on the company's behalf with all key vendors and suppliers necessary for Image subscription, news/video agencies, etc.
Core Functional tasks (30%)
- Editing, proofreading, and maintaining checks & balances across all types of content writing/editing functions & verticals.
- Production management with daily content units as per the desk structure allocated by the Head of content.
- Ensuring performance mapping through content on a daily/weekly/monthly basis the core geographies & businesses.
- Scouting ideas and brainstorming sessions with the desk & team at large.
- Tracking SEO growth by culling out data from the tools used internally and analysing it, followed by sensible data-backed decisions to tweak the stream of content production wherever needed.
Inter-departmental coordination (10%)
- Lead the content & copy team with an overlapping function of also direct coordination with all other departments with a singular objective of growth
- Smooth coordination with the BD team for client work or special pitches.
- Regular liaisoning with the Marketing & Product teams for quick action and measuring story impact via Organic, Social and referral traffic.
- Liasoning closely with the Video team for audio-visual production of content (internal and outsourced, both), if required.
- Staying in touch with the centralised and local Product teams for issue resolution on the site wrt to UI/UX, page layouts, tool performance, new releases, CMS concerns etc.
- Attending & initiating team meetings for growth discussion and understanding/learning new production pipeline attempts from other desks or depts.
Recruitment, Reporting & Training (10%)
- Regular knowledge transfer sessions and training to update the team and learn from everyone in the group.
- You will be tasked with recruiting and managing the content team to ensure consistent growth in user acquisition & retention with quality engagement metrics and growth of the overall domain.
- Defining (in collaboration with the Head of Content) the JDs for all in-house & freelance content members and guiding them.
- Shortlisting, recruiting, and building a team of world-class content writers (mostly journalists), niche industry practitioners/reviewers, as per the requirement.
- Training all of the content team on how to use our technology, tracking sheets, and dashboards to measure performance.
- Measuring and tracking all key content performance indicators and presenting these to management & the board of directors as and when necessary.
- Train the writers and editors to follow in-house stylesheet and industry best practices as per company policies & the laid out content strategy for the vertical.
Who we want
- More than 8-12 years of experience working in digital publishing and marketing as well as having hands-on experience in performance tracking via tools like Google Analytics, Ahrefs, SEM Rush, etc.
- Has built and led teams of 5-10 or more people across one/multiple reporting centres.
- Passion and a burning desire to make a big impact and change the world for the better. A highly flexible and adaptable character that embraces challenges and does not work as per the clock.
- Interest in F&B/hospitality, home services, career-job, finance, education, auto-tech, travel-tourism, grocery/FMCG & entertainment, and other such domains.
- Strong track record of fast-paced, high-quality execution of strategy, ability to work with tight deadlines & in fast-growing digital companies.
- Proven ability to generate large volumes of content keeping SEO guidelines intact.
- Leadership capabilities with a team-first mentality.
- Great networking within the industry.
- Thrives in high-speed execution environments, able to make quick Plan B without impacting desired outcomes.
- Strong communication skills, in both persuasion and presentation; Impeccable English writing & speaking skills.
- E-commerce/digital publishing exp is a plus.
What we offer you
- The opportunity to learn and work with some of the best Content, Entrepreneurial, and Business names in this industry gives you insights into all aspects of building a high-growth & and ever-evolving successful digital company.
- A highly-challenging environment with diversified tasks and direct ownership.
- A position with significant and high-growth opportunities.
- A pan-India, dynamic, and highly-motivated team experience.
- Grooming by teaching, attention-to-detail, managing an entire content desk with ease and one that leads to better efficiency.
- The chance to shape the digital B2B & B2C landscape and impact millions of people for the better.
- Competitive compensation package based on experience.