Responsibilities :

- Designing and implementing social media strategy to align with school goals

- Work closely with the marketing team to develop social media campaigns that help to achieve School's goals:

- Develop creative and engaging social media strategies

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) and adapt content for different channels

- Manage day-to-day handling of all social media channels

- Monitor our social media accounts and offer constructive interaction with users, including managing and facilitating social media communities by responding to social media posts and developing discussions

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Manage social media accounts- design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Engage with School faculty and educate on the use of social media to promote our social media channels

- Performing research on current benchmark trends and audience preferences

- Conduct audience research

- Research and evaluate latest trends and techniques to find better ways of measuring social media activity

- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

- Form key relationships with influencers across our social media platforms

- Recommend improvements to increase performance

- Setting objectives and reporting

- Setting targets

- Set targets to increase brand awareness and increase customer engagement

- Monitoring & analysis

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Analyse the long-term needs of the company's social media strategy and compile reports as per agreed timelines (monthly/quarterly) to the management and executive teams that outline any necessary changes to the digital marketing plan

- Monitor, track and report performance on social media platforms using different online tools

- Analyse online reviews/feedback/comments

- Analyse and compile reports on competitor activity

SEO, web traffic & social media marketing :

- Monitor SEO and web traffic metrics

- Keeping track of data and analysing the performance of social media campaigns

- Monitor, compile reports and offer strategies for:

- Audience Growth

- Audience Profile

- Audience Engagement

- Content Reach

- Engagement by Content Type - Leads

- Response Rate and Quality - Negative Feedback

Qualifications & skills :

- Bachelor's Degree in Marketing, Communications or related field

- 3+ (executive) years- experience in social media management

- Hands-on experience in content management

- Excellent copywriting skills

- Knowledge of online marketing channels

- Solid knowledge of SEO, keyword research and Google Analytics

- Ability to deliver creative content (text, image and video)

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- Able to explain complex social media data in an understandable way

- Strong problem-solving skills

- Knowledge of advertising platforms as required on Google, Facebook, Instagram, etc.

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