Job summary :

- We are looking for a talented Social Media manager/executive to manage school's online presence by developing a strategy, producing good content, analyzing usage data, facilitating online engagement and managing projects and campaigns. You will be responsible for creating original text and video content, managing posts and responding to followers. You will help manage our online image in a cohesive way to achieve our marketing goals.

- As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express school's views creatively.

- You will work on enhancing our brand and building strong online communities through our various social media platforms. You will be responsible for developing and administering social media content that is designed to engage and create an interactive relationship with our online community.

- You will also be required to collect and review social media data to develop more effective campaigns, and analyze engagement data, identifying trends in customer interactions and planning digital campaigns to build our online community

Responsibilities :

- Designing and implementing social media strategy to align with school's goals

- Work closely with the marketing team to develop social media campaigns that help to achieve school's goals:

- Develop creative and engaging social media strategies

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) and adapt content for different channels

- Manage day-to-day handling of all social media channels

- Monitor our social media accounts and offer constructive interaction with users, including managing and facilitating social media communities by responding to social media posts and developing discussions

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Manage social media accounts- design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Engage with school faculty and educate on use of social media to promote our social media channels -

- Performing research on current benchmark trends and audience preferences

- Conduct audience research

- Research and evaluate latest trends and techniques to find better ways of measuring social media activity

- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

- Form key relationships with influencers across our social media platforms

- Recommend improvements to increase performance

Setting objectives and reporting

Setting targets

- Set targets to increase brand awareness and increase customer engagement

Monitoring & analysis :

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Analyse the long-term needs of the company's social media strategy and compile reports as per agreed timelines (monthly/quarterly) to the management and executive teams that outline any necessary changes to the digital marketing plan

- Monitor, track and report performance on social media platforms using different online tools

- Analyse online reviews/feedback/comments

- Analyse and compile reports on competitor activity

SEO, web traffic & social media marketing :

- Monitor SEO and web traffic metrics

- Keeping track of data and analysing the performance of social media campaigns

- Monitor, compile reports and offer strategies for:

- Audience Growth

- Audience Profile

- Audience Engagement

- Content Reach

- Engagement by Content Type

- Leads

- Response Rate and Quality

- Negative Feedback

Qualifications & skills :

- Bachelor's Degree in Marketing, Communications or related field

- 2+ years- experience in social media management

- Hands on experience in content management

- Excellent copywriting skills

- Knowledge of online marketing channels

- Solid knowledge of SEO, keyword research and Google Analytics

- Ability to deliver creative content (text, image and video)

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- Able to explain complex social media data in an understandable way

- Strong problem solving skills

- Knowledge of advertising platforms as required on Google, Facebook, Instagram, etc.

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