HR at TCI Express Ltd
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TCI XPS - AM - Brand Management (3-5 yrs)
Job Description :
- Ensuring the Brand identity & Brand awareness for Pan India.
- Create strong visibility and Brand recall through market dominance in all formats
- Vendor Management & costs control
- Search for and manage vendor base and negotiate with them on pricing, delivery schedule and installations.
- Ensure timely execution of Quotation / Estimates / PO /Dispatch and receipt of Display Materials in designated area and timely submission of vendor bills for payment.
- To coordinate with regional/ local team for procurement and installation of devices or finished goods.
- Pre and Post evaluation of marketing activities.
- Implementation of Marketing calendar as per the assigned budget.
- Responsible for Brand Planning, Outshop Branding, Events, Media Planning, Vendor & Budget Management.
- Custodian of Brand visibility with quality merchandising at all the branches through danglers, neon sign board, notice board, inshop infrastructure and other promotional material.
- Responsible for procurement and dispatch of employee uniform and ID cards.
- Coordinating with designing and collateral creation Agencies, Outdoor vendors for creating effective brand communication plans & deciding marketing mix, and finalizing strategies to drive optimum demand across all cities/ products.
- Conducting competitor and industry analysis by keeping abreast of market trends.
- Closely working with internal design and corporate communication team.
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