We are looking for a dynamic Social Media specialist who will be responsible for handling our brand. We are the fastest growing Ed-Tech start-up. We need an enthusiastic learner, who has the drive to grow our brand presence and expand consumer reach.

Key Responsibilities :

- Plan, develop and execute social calendars, engaging content and assets. This will require copy writing, post scheduling, and wherever required, coordination with Design team for creatives

- Develop quick understanding of audience insights and work on developing interesting content around it.

- Understand the organization's owned and licensed content, and plan around creating interest and hype around it in the best possible way.

- Research, plan and execute influencer and sponsorship programs

- Launch on new, relevant social media platforms and grow user base

- Analyse and adapt to relevant social media trends. Required understanding of pop culture and meme usage

- Data collection and reporting 

- Monitor the data metrics to identify which kind of content works best

- Respond to user queries on social platforms.

- Deep understanding of how social media plays a crucial part in building a brand, and what it means to be a brand steward- across all lines of work

- Deep knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data backed strategy across Instagram, YouTube, Facebook, Twitter, LinkedIn

- Ability to identify and act on relevant trends, and how they map to business goals, that could be a fit for brand/social activations

- Experience in developing social strategies and tactics for large, integrated campaigns for brands

- Experience working with paid media teams and/or agencies to develop paid social strategies (boosting, promotions) for social media campaigns (no performance marketing expertise needed)

- Ability to work within tight deadlines and balance short-term needs with long-term strategic initiatives, all with a meticulous attention to detail

What are we looking for?

- Minimum of 3 years prior, full-time experience in social media marketing

- Deep understanding of social media platforms like FB, IG, Twitter, Linkedin etc.

- A basic understanding of what works in OTT media streaming category. Further expertise can be developed on the job.

- Knowledge of social media management tools.

- Innovative, good communication skills, and creative

- Excellent verbal and written communication skills

- Bachelors degree or equivalent(at minimum)

- Proven record of developing best-in-class and innovative social content and campaigns

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