HR at Tatvic Analytics
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Tatvic - Senior Manager - Content Marketing (4-7 yrs)
Responsibility 1: Increase in Content Engagement on Website, Social Media, Medium, etc
- Create a content performance dashboard for monthly review
- Optimize the resources section across the website to ensure enhanced reader engagement Q on Q
- Publish content medium & distribute blogs and other content on Social Medium, social media, Quora, etc and maintain conversations & engagement
- Ability to direct a team of internal and external content writers for generating effective content (as per the benchmarked level)
Responsibility 2 : Build marketing collaterals - pitch deck content, web brochures, etc
- Build pitch decks, brochures/flyers for web & print that communicates Tatvic's Value Propositions - support from Graphic team
- Work closely with the graphic team to build content & update decks for various RFPs & support customer development
Responsibility 3: Web content writing, re-purposing & publishing that is SEO optimized
- Write, edit, review blogs
- Write, edit, review whitepapers
- Write, edit, review case studies
- Create & curate content for publishing webinars
- Write & update landing pages and website pages
- Should be able to edit content through CMS effectively
Responsibility 4: New Website Content with IA
- Build a new Information Architecture for website
- Write content for Website
- Work closely with the SEO team to optimize the content
Functional Competencies
- Technical + creative writing
- Hands-on experience with CMS
- Stronghold on the English language
- Google Analytics for Monitoring Content Performance
- Communication Skills
- Content editing & referencing (for source citing)
- SEO & digital marketing
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