Tatvic - Senior Content Writer & Strategist (3-9 yrs)
Job description
Responsibility 1 : Work directly with the senior leadership to manage & maintain their LI profiles & LI Pulse
Activity 1.a.: Research on the optimization of LI Profiles
Activity 1.b.: Write LI Pulse articles for senior leadership
Activity 1.c.: Publish LI Pulse articles on senior leadership LI profiles
Activity 1.d.: Maintain engagement & conversations on LI Pulse
Responsibility 2 : Increase in Content Engagement on Website, Social Media, Medium, etc
Activity 2.a.: Create a content performance dashboard for monthly review
Activity 2.b.: Optimize the resources section across the website to ensure enhanced reader engagement Q on Q
Activity 2 c.: Publish content medium & distribute blogs and other content on Social Medium, social media, Quora, etc and maintain conversations & engagement
Responsibility 3: Build marketing collaterals - pitch deck content, web brochures, etc
Activity 3.a.: Build pitch decks, brochures/flyers for web & print that communicates Tatvic's Value Propositions - support from Graphic team
Activity 3.b.: Work closely with the graphics team to build content & update decks for various RFPs & support customer development
Responsibility 4: Web content writing, re-purposing & publishing that is SEO optimized
Activity 4.a.: Write, edit, review blogs
Activity 4.b.: Write, edit, review whitepapers
Activity 4 c.: Write, edit, review case studies
Activity 4 d.: Create & curate content for publishing webinars
Activity 4 e.: Write & update landing pages and website pages
Responsibility 5: New Website Content with IA
Activity 5.a.: Build a new Information Architecture for website
Activity 5.b.: Write content for Website
Activity 5.c.: Work closely with the SEO team to optimize the content
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