Tatvic - Manager - Marketing & Communications/Lead Generation (4-8 yrs)
Primary Outcomes :
1. No. of MQLs generated through Website
2. Regularity in Pipedrive updation
3. No. of MQLs generated through LI
4. No. of Client Referrals generated
5. No. of Cold MQLs revived
Job description :
Responsibility :
1: Leads from Organic Traffic on our Website
- Identify the user behavior of users from organic traffic on our website & create user personas
- Website updates to optimize user journey like A/B test hypothesis, Pop-up hypothesis, Personalization experiments, etc
- Create monthly organic traffic & leads report in Data Studio & present it to the leadership team with insights & next steps
- Manage & collaborate with the SEO & Outreach team
Responsibility 2 : Generating new ones & qualifying LinkedIN conversations generated by LI Team
- Create your own network on LinkedIn with Tatvic Analytics- Target Audience in the target
- Nurture & qualify conversations generated on LI & convert them to MQLs
- Managing leadership team's LinkedIn
Responsibility 3 : Initiate Client Referral conversations
- Curate & design monthly/fortnightly newsletters specially for clients
- Identify clients with an opportunity of an upsell/cross-sell of solution/service & reach out to them proactively in collab with the CSMs
Responsibility 4 : Revive cold leads from the existing MQL database
- Reach out to cold/dead leads from the past CRM
- Create & execute a nurturing strategy for those leads
- Revive & convert dead leads to MQL that can be forwarded to the Customer Development team
Functional Competencies :
- Market Research & Digital Marketing for Social selling
- Communication Skills
- Inclination to Business Development
- Tactics for LeadGen through LI, referrals & Website
- Content Writing
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