Job description:

1. Successful Event Participation in India

- Research, create & maintain a conference calendar for each FY

- Prospect the conferences with the target audience presence & get the cost list

- Negotiate & get the best deal for our participation in the event: Speaking/exhibiting/sponsoring, etc

- Mobilize senior leadership, ensure the logistics along with the required content is in place

- Launch pre-event outreach campaigns to ensure maximum no. of quality conversations are generated during the event

2. Source speaking opportunities at popular data analytics events

- Research, create & maintain a speaking opp calendar for each FY

- Prospect & apply to these conferences with the right content

- Prepare content for presentation in collab with the speaker & hold mocks to fine-tune the same

- Mobilize senior leadership, ensure the logistics along with the required content is in place

- Launch pre-event outreach campaigns to ensure maximum no. of quality conversations are generated during the event

3. Successful Event Participation in New Markets - APAC, MENA & North America

- Research, create & maintain a conference calendar for each FY

- Prospect the conferences with the target audience presence & get the cost list

- Negotiate & get the best deal for our participation in the event: Speaking/exhibiting/sponsoring, etc

- Mobilize the regional POCs as well as senior leadership, ensure the logistics along with the required content is in place

- Launch pre-event outreach campaigns to ensure maximum no. of quality conversations are generated during the event

4. Conduct monthly podcasts & webinars

- Create & maintain webinar & podcast calendar with speakers & topics

- Relevant website updates with Webinar landing pages to be put up

- Launch marketing campaigns to ensure 250-300+ registrations

- Launch marketing campaigns to nurture the registrations so that the number of attendees stay 50+

- Conduct the webinar & podcast as an organizer with the speaker, take questions from the live audience, and revert to them

- See through the post webinar & post podcast activities

- Launch a campaign for post webinar & podcast & nurture the registrants so that they can become returning users & also convert into leads

- Create a monthly webinar/podcast engagement report on Data Studio

5. Collab & coordinate pre-digital content gen - Videos, collaterals events, etc

- Video content idea generation & takeaways

- Collaboration & coordination with the video content team

- Review from the senior leadership & ensure the execution loop is completed

- Upload videos on YouTube with proper annotations, tags & links

- Create a monthly Data Studio Dashboard of the video performance

Functional Competencies

- Email Marketing - Mailchimp fluency

- Communication & Negotiation Skills

- Webinar - Engagement, moderation & digital marketing

- Vendor relationship management

- YouTube Management - Optimization, Marketing & Reporting of Videos

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