Tata AIG General Insurance - Campaign Manager (2-5 yrs)
Roles & Responsibilities :
1. Campaign Management
- Create campaign opportunities and use cases for each line of business (LOB)
- Devise strategies to build and monitor the campaigns funnel
- Data analysis and understanding the customer propensity model
2. Monitoring / Tracking
- Review campaigns across all LOBs
- Work with marketing, product team and Martech vendors to ensure the entire process is in sync
- Introduce and drive cross sell and upsell campaigns
- Publishing of reports and data to internal stakeholders
3. Automation :
- Assist in the automation of the communication campaigns & other journeys
- Work with internal Tech Team and vendors for Implementation
What will make you a perfect fit for this role?
- 3-4 Years of overall experience with 2 years preferably in Service industry/ Fintech
- Experience in creating customer communication/ engagement journeys
- A team player who can establish & maintain a good rapport with internal cross functional teams and set new processes.
- An eye for detail and picking process gaps
- Preferred experience in Adobe Campaign Management and Analytics
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
