Job Description - Head of Marketing

About the Company : Target Integration is a business consultancy company providing Business Automation applications, software development services, and cloud services to its clients. We are one of the leading consultants for Zoho/Odoo/MS Dynamics/Zendesk and a number of other products.

We have our global presence in UK, USA, India along with headquartering in Ireland

Website: https://www.targetintegration.com/

Job Location: Gurgaon, Haryana

Desired Experience: 7 to 10 yrs

Industry: Marketing Consultancy

Salary: 10-12 LPA

Responsibilities :

- Work with sales and account management teams for customer evangelists to create PR, media, and marketing opportunities.

- Align campaigns, assets, communications, and messaging to corporate branding initiatives.

- Develop marketing collateral and sales tools like brochures, datasheets, presentations, and proposals.

- Determine and coordinate online and onsite events like webinars, trade shows, seminars, and customer events.

- Report on periodic activities, results, and ROI for marketing.

- Manage the marketing team to run day-to-day activities

- Responsible for website content: new blogs, case studies, product pages, etc

- Plan and implement software product launches

- Manage working relationships with Desktop Sales team members to review needs, prioritize and deliver.

- Implement marketing strategies to meet or exceed demand generation and revenue targets.

- Implement global content and collateral strategy for key partners.

- Establish & manage relationships with key partners for marketing budgets & co-branded activities.

- Strategize with the digital marketing person for SEO improvements, paid campaigns, website optimization, etc.

- Strategizing content & driving website & social media content marketing

- Understanding the customer journey & planning email marketing campaigns & other nudges to boost engagement & conversions

Characteristics of the Successful Candidate :

- Possesses at least 5 years of progressively responsible experience in B2B marketing (professional services experience a must-have) with a track record of successful initiatives involving both direct contributions and project/vendor management

- Must have experience of working in a Marketing Consultancy/Digital Agency

- Demonstrates superior writing skills with a nuanced understanding of language and tone

- Is organized, flexible, and agile in fluid, faced-paced environments, comfortable with ambiguity

- Has sound judgment and - uncommon common sense

- Telecommutes effectively, employing videoconferencing, email, and other company tools to communicate with colleagues and forge productive relationships

- Demonstrates personal initiative in problem-solving and skill acquisition

- Can excel independently or collaboratively as the situation warrants

- Directs and coaches junior colleagues as appropriate, delivers feedback to vendors, and seeks feedback from stakeholders

Technology Details :

- Experience in using Google Docs, WordPress, Google Analytics, Google Adwords,

- Hands-on experience with marketing automation software; familiarity with CRM and Cloud-based software.

- Light experience with photo editing, desktop publishing software, and HTML

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