Position Overview :

- We are seeking skilled and experienced Influencer Marketer to join our growing team. As influencer marketer at TapGro, you will play a crucial role in developing and executing influencer marketing strategies to enhance brand awareness, engagement and overall marketing objectives. The role involves collaboration with various teams and effective budget management to maximize the impact of influencer collaborations on the brand's success.

Key Responsibilities :

- Strategy Development : Develop and implement influencer marketing strategies aligned with the overall marketing goals and brand objectives.

- Identifying Influencers : Identify and research potential influencers within the target market, considering factors like audience demographics, engagement, and relevance to the brand.

- Outreach and Relationship Building : Establish and nurture relationships with influencers, negotiating collaborations, and ensuring mutual understanding of campaign objectives.

- Campaign Planning : Plan and execute influencer marketing campaigns, including content creation, posting schedules, and tracking performance metrics.

- Content Coordination : Coordinate with influencers to create authentic and engaging content that resonates with their audience while aligning with the brand message.

- Contract Negotiation : Negotiate contracts and agreements with influencers, detailing campaign expectations, compensation, and deliverables.

- Performance Analysis : Analyze the effectiveness of influencer campaigns, using metrics such as reach, engagement, and conversion rates to measure ROI.

- Compliance and Disclosure : Ensure influencers comply with relevant advertising and disclosure guidelines, maintaining transparency with the audience.

- Trend Monitoring : Stay updated on industry trends, influencer landscape changes, and emerging platforms to adapt strategies accordingly.

- Budget Management : Manage the influencer marketing budget effectively, optimizing spend for maximum impact and return on investment.

- Collaboration : Collaborate with other marketing teams, creative teams, and external agencies to ensure cohesive and integrated marketing efforts.

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