HR at Tamara Leisure Experiences Pvt Ltd
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Tamara Leisure Experiences - Manager - Social Media (4-5 yrs)
Business Unit : Tamara Leisure Experiences
Department : Sales & Marketing
Designation : Social Media Manager
Location : Bangalore
Source : New Role
Priority : High
Reporting to : GM Marketing
Purpose of the job :
- We are seeking a Social Media specialist with capabilities to think strategically, has an eye for detail, the ability to multitask, can work under pressure and perform.
- A Social Media strategist must be passionate, self-motivated, and a team player. You also must have exceptional interpersonal and communication skills.
Key Accountabilities/Duties & Responsibilities :
- Must have excellent communication skills writing, storytelling, editing, and presentation skills
- Develop creative and engaging social media strategies manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels
- Develop communication strategy across multimedia including social media strategy
- Build social media strategy based on competitive research, platform determination, audience understanding, and key messaging
- Understand and build creative mood boards/style guidelines so as to create rich media and error-free copy across platforms
- Evaluate communication campaigns performance and build/maintain/share periodic reports
- Work closely with content writers to review/proof-read content to build error-free content
- Brainstorm campaign ideas with internal team to build comm strategy and drive various brand initiatives
- Must be fluent in social media with hands-on experience of multiple social media platforms and awareness of current trends
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Educate other staff on the use of social media and promote its use within the company
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Knowledge of social media tools like Hootsuite and others, to create and manage multiple social media accounts from a single dashboard.
Essential Qualification & Experience :
- Bachelor's degree in communications, journalism or a related field
- A minimum of 4-5 years- experience in communications strategy development (essential).
- Proven social media and networking expertise.
Mandatory Skills/ Competencies :
- Excellent written and verbal Communication skills.
- Expertise in communication tools along with MS tools
- A creative and strategic approach to work
- Has an eye for detail, work wells under pressure, is driven to meet targets, and a team player
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