Tally Solutions - Marketing Operations Specialist (1-4 yrs)
Who are we looking for ?
- Bachelor's degree in marketing, Communications, or relevant certifications.
- Proven experience in marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and hands-on experience with email marketing campaigns and workflows.
- Strong copywriting skills with the ability to create persuasive, concise, and impactful content.
- Proficiency in A/B testing methodologies and data analysis.
- Familiarity with CRM systems and integration processes.
- Detail-oriented with strong organizational and time management abilities.
- Creative mindset with a passion for staying up to date with industry trends.
- Collaborative team player with the ability to work in a fast-paced environment.
What will you be doing ?
- Collaborate with the marketing team to create, implement, and optimize marketing campaigns (email, web, SMS, WA), workflows, and lead nurturing sequences using marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Netcore).
- Write, edit, and proofread persuasive copy for various marketing materials, including emails, WhatsApp, SMS, landing pages, social media posts, blogs, and advertisements.
- Develop and execute A/B testing strategies for email subject lines, content, and CTAs to enhance campaign performance and engagement.
- Monitor and analyze campaign metrics, such as open rates, click-through rates, conversion rates, and more, to refine strategies and achieve campaign objectives.
- Assist in managing the marketing automation platform, ensuring data hygiene, lead segmentation, and integration with CRM systems.
- Collaborate with designers, content creators, and other team members to ensure consistent messaging and brand voice across all communication channels
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
