HR Executive at Tala Technologies
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Tala Technologies - Junior Executive - Pay Per Click (1-3 yrs)
Job Title : PPC Executive
Reporting to : Marketing Lead
Location : Mohali, Punjab
Reports to : Technical Lead
Role Description :
We are looking for a PPC Executive person with relevant experience in PPC platforms such as Google Ads, Bing Ads, and LinkedIn Ads. Effectively manage & optimize campaigns with the objective of Lead generation and online brand building.
Job Responsibilities :
- Complete ownership of campaign lifecycle including budgeting, conversions, and account optimisation.
- Create, implement, track & analyse PPC campaigns, including Search & Display.
- Ensure healthy management of daily & weekly performance of the PPC accounts.
- Consistently improves campaign Performance and ROI - by proactively analysing campaign data wrt Keywords, Quality score, Competition KWs/Ads, A/B testing and key Google Analytics metrics.
- Proactively finds ways to capture new Keywords, new Ad copies, new Landing Pages - for higher user engagement & higher online Search share.
- Implement new technologies & script automation to enhance SEM efforts.
Skills :
- 1+ year of relevant experience managing PPC platforms like as Google Ads, Bing Ads, and LinkedIn Ads.
- Proven track record in Lead Generation & Online Brand building using PPC platforms.
- Hands-on experience in bid management, campaign management & optimization, A/B & Multivariate testing.
- Experience with website analysis using a variety of analytics tools like Google Analytics, Heat map and other reporting tools.
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