Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionable to the team and the client.

Primary Responsibilities :

- Effective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process.

- Facilitating collection, harmonization and warehousing of campaign performance data from various sources and stakeholders, and organization of data into insightful dashboards.

- Analyzing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance.

- Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualization to production.

- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting.

- Creating and maintaining relationships with clients, advertising partners and publishers.

- Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes.

- Recruiting, orienting, and training team members.

Qualities we are looking for :

- Open-minded, curious, and a strong problem solver.

- Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization.

- Strong written, communication and presentation skills.

- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination.

- Demonstrable success in managing marketing campaigns.

- Ability to conceptualise ad campaigns.

- Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.

- A self-starter mentality, a strong sense of ownership, and an appetite for learning.

Educational Qualifications and Work Experience :

- Bachelor's or master's degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution.

- Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization.

- Credible record of operating at a team management level.