Human Resource Executive at Tailwind
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Tailwind - Manager - Marketing (3-7 yrs)
Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionable to the team and the client.
Primary Responsibilities :
- Effective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process.
- Facilitating collection, harmonization and warehousing of campaign performance data from various sources and stakeholders, and organization of data into insightful dashboards.
- Analyzing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance.
- Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualization to production.
- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting.
- Creating and maintaining relationships with clients, advertising partners and publishers.
- Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes.
- Recruiting, orienting, and training team members.
Qualities we are looking for :
- Open-minded, curious, and a strong problem solver.
- Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization.
- Strong written, communication and presentation skills.
- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination.
- Demonstrable success in managing marketing campaigns.
- Ability to conceptualise ad campaigns.
- Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.
- A self-starter mentality, a strong sense of ownership, and an appetite for learning.
Educational Qualifications and Work Experience :
- Bachelor's or master's degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution.
- Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization.
- Credible record of operating at a team management level.