Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionable to the team and the client.

Primary Responsibilities:

- Effective planning, implementation and monitoring of the digital media campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process

- Developing marketing strategies and campaign ideas by understanding brand language, audience preferences and competitive landscape

- Analysing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance

- Building and ensuring compliance to systems to ensure smooth execution of digital media campaigns

- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting

- Creating and maintaining relationships with clients, advertising partners and publishers

- Managing the team by recruiting, orienting, and training team members.

Qualities we are looking for:

- Open-minded, curious, and a strong problem-solver

- Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization

- Strong written, communication and presentation skills

- Ability to interact effectively with all levels of management and clients, and ensure smooth inter-teams' coordination

- Demonstrable success in managing marketing campaigns

- Ability to conceptualise ad campaigns

- Proficiency in Meta, Google Ads Manager etc. and analytics/marketing tools like Google Analytics, Clever Tap, MO Engage, etc.

- A self-starter mentality, a strong sense of ownership, and an appetite for learning.

Educational Qualifications and Work Experience

- Bachelor's or master's degree in marketing or a related field from a leading Indian/International education institution

- Relevant experience of 2+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization

- Credible record of operating at a team management level

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