HR at Tailwebs Technology Pvt Ltd
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Tailwebs - Executive - Digital Marketing (1-4 yrs)
Tailwebs is seeking a highly - creative Digital Marketing Executive to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.
Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with the target audience
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements :
-1-year proven experience as a Digital Marketing Executive or similar role
- Total 1-4 years of marketing experience
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
- Analytical mindset and critical thinking
- A love of thinking outside the box and developing creative/innovative solutions
- Working experience in WordPress
- Experience in tactics such as direct-response broad-market, remarketing, and promotion
- Experience managing budgets
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