Digital Marketing Specialist 

- We are on the lookout for an enthusiastic Digital Marketing Specialist to lead our Digital Marketing Team and assist in the planning, execution, and optimization of our online marketing efforts.

- The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. By joining us, you should be able to enhance our clientele and promote the company's vision.

Your major responsibilities as a Digital Marketing Executive at Tahawal include :

- Assist in the formulation of strategies to build a lasting digital connection with consumers.

- Develop digital media strategies with business goals aligned with the company's vision.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Create visual concepts for promotional activities.

- Maintain SEO regular keyword research and other best practices.

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Provide creative ideas for content marketing and update the website.

- Collaborate with designers to improve user experience.

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

- Acquire insight into online marketing trends and keep strategies up-to-date.

- Maintain partnerships with media agencies and vendors.

- Supervise ROI and KPIs.

Requirements and Skills : 

- BSc/BA in Marketing or a similar field.

- 2-4 years of proven work experience as a Digital Media Specialist or Digital Marketing Manager.

- Excellent understanding of digital marketing concepts and best practices.

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Hands-on experience in digital marketing software including Hubspot, Active Campaign GetResponse, etc.

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

- Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage

- Attention to detail.

- Ability to multitask.

- Knowledge of basic HTML and web publishing.

- Strong written and verbal communication skills.

- A portfolio mentioning the projects undertaken so far would be preferred.

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