Assistant Finance Manager at Symbiate Ventures Private Limited
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Symbiate - Brand Executive (2-3 yrs)
To lead the marketing activations on the current portfolio and new launches on the brand
- Digital marketing and Social Media management to build reach and awareness of the brand
- Managing agencies and related budgets to execute blockbuster launch plans
- PR, Sampling, In Store, Events and Workshops.
- Liaising with the Performance Marketing team and Managing Consumer Carelines
- To support the team on critical projects
- Pricing & pack strategic analysis
- Building the strategic roadmap and Priority innovation calendar
- Brand Marketing Planning
To become an expert on the brand and its consumers through data analysis
- Monthly brand performance
- Quarterly brand trackers
- Evaluations based on RoAS of activations
- Consumer insight
- Strategic understanding of market and competition performance
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