Talent Acquisition Specialist at Swoo
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SWOO - Manager - Marketing (2-4 yrs)
About Swoo :
SWOO is a place to have fun with friends or family or just with anyone. We are an online platform where people come to play and watch things together. A platform that has something for everyone. In more specific terms we are a social entertainment platform, which has both gaming & video content for casual gamers across age groups & gender. If you are someone with a positive mindset who likes to build positive experiences, SWOO is right for you. Our motto is Let's play with friends. We are on a journey to create a global brand with local experience and India is the first stop.
About the role :
- 2 to 4 years of experience
- An exciting and challenging opportunity: we are looking for a Manager(Marketing) to join our team!
- As a marketer for SWOO you will work across various functions both for internal communication and external audience. You will work closely with the engineering team, product team, designers and vendors.
- Strong execution desire and digital marketing skills are a must for this role, as well as having the flexibility to engage with a variety of projects: SEO, ASO, marketing campaigns and analytics are some of the tasks involved.
- Added bonus if you have worked previously for content platforms.
A few key TASKS include :
a) Lead the mobile APP marketing initiatives in terms of new user acquisition, engagement, retention, and user feedback.
b) Lead the SEO & SEM including the re-marketing & re-targeting efforts to increase overall traffic to SWOO's online properties including the Website, WAP, APP & other channels.
c) Focus on alliances for strategic tie-ups, affiliate channels for app acquisition
d) Initiate and execute marketing campaigns to drive business goals.
e) Take the lead for email campaigns.
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