Social Media Manager

The Role :

- We are looking for an enthusiastic & savvy Social Media specialist to build, attract and interact with our communities across platforms. The objective of the role is to drive customer engagement, website traffic, and revenue by utilizing all aspects of the social media marketing roadmap.

What makes you a great fit ?

- You are an excellent communicator and creative thinker, with the ability to use data and intuition to make informed decisions. You would be comfortable in an - all hands on deck- environment, thrive in startup culture, and are passionate about the brand and its communities.

Responsibilities :

1. Manage SVF's social handles and collaborate with multifunctional teams to integrate campaign-specific messaging across channels.

2. Ideate and execute programs to drive social conversation including conceptualizing the social content calendar, curating content, editorial copy, planning promotions & contests, etc.

3. Cross-collaborate and help create micro-content such as social graphics, animated GIFs, and short-form videos related to campaigns.

4. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on campaigns' effectiveness to maximize results.

5. Actively collaborate with the Marketing, PR & Category management teams to strategize and implement innovative social media campaigns.

6. Assist the team leads in the development of the social strategy as it relates to messaging, engagement, and content performance.

7. Ensure consistency of brand positioning and maintain SVF's personality and social tone of voice to stay relevant to fans and customers.

8. Undertake social media research to gain deeper insight into online conversations related to the Bengali media & entertainment industry.

Desired Skills and Experience :

1. 2-4 years of relevant experience in social media, preferably from Digital media agency background.

2. In-depth knowledge and understanding of social media platforms with excellent verbal and written skills (Proficiency in Bengali is highly desirable).

3. Knowledge of the blogging ecosystem with a passion for writing and an eye for creative detail.

4. Ability to take full ownership of areas of responsibility, and proactively conceptualize campaigns.

Educational background :

- Bachelor's/ Master's degree in public relations, journalism, marketing, communications, or any other related field.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.