About Us

SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

Role - Assistant Manager Marketing

We're looking for an enthusiastic, creative, and meticulous Marketing professional who would organize and execute creative campaigns and events to promote brand awareness.

Responsibilities :

1. Build and execute ATL & BTL campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of our overall strategic marketing plan.

2. Conceptualize, plan & strategize marketing media mix (online & offline).

3. Implement a 360-degree approach to marketing mediums and frame campaigns on the basis of the current industry trends in film marketing and influencer-led marketing.

4. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.

5. Handle media buying and partner tie-ups.

6. Operate ROI-driven marketing campaigns with a focus on maintaining marketing P&L, campaign-wise.

7. Track and analyze the performance of advertising campaigns, manage the marketing budget, and ensure that all the marketing materials are in line with our brand identity.

Requirements :

1. Proven experience of 3-4 years in offline channel marketing including experience in ATL and BTL campaigns preferably in the media agency or e-commerce space.

2. Relevant experience in brand management, outdoor media, campaign planning, and ad spending.

3. Relevant experience in networking and vendor management.

4. Thorough knowledge of strategic planning principles and marketing best practices.

5. Excellent communication and interpersonal skills.

6. Bachelors in marketing, business administration, or relevant discipline.

This role is based in Kolkata.

Seniority Level : Mid-Senior level

Industry : Entertainment

Employment Type : Full-time

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.