Key Responsibility Areas

- Managing the social media marketing strategy for Brand focusing on LinkedIn, Twitter, Facebook, Google+, YouTube.

- Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc)

- Communicating in a professional, but unique social media - voice- for each brand; thought leadership and content platform.

- Creating social media campaigns and calls-to-actions

- Spending hours on LinkedIn every day engaging with our users- target audiences by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our team- LinkedIn Company Pages.

- Tweeting at least 10 - 15 times a day while engaging influencers to increase the followership of our - social media profiles; receiving multiple mentions and retweets in the process.

- Posting 4-5 Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.

- Working within Hootsuite, Buffer, canva, and other social media tools.

- Writing articles about B2B Social Media Marketing for inbound marketing blog.

- Conduct competitive analysis studies on client competitors, including digital footprint analysis.

Qualifications and Experience

- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

- Demonstrates creativity and documented immersion in Social Media.

- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.

- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

- Maintains excellent writing and language skills.

- Displays ability to effectively communicate information and ideas in written and video format.

- Exceeds at building and maintaining sales relationships, online and off.

- Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).

- Makes evident good technical understanding and can pick up new tools quickly.

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