Suppleo - YouTube Media Buyer (2-6 yrs)
YouTube Media Buyer
Roles & Responsibilities :
- Creating and managing new YouTube campaigns
- Researching and conducting market research to better understand our ideal projects (leads)
- Ensuring that we are generating leads at our target cost per lead in our niches
- Daily analysis and optimisation of campaign performance
- Reporting campaign performance into Google Sheets
- Using Google Analytics to optimise and measure performance
- Researching competitors- ads
- Writing script for video ad/creative
- Liaising for actors & video creatives to create YT video ads
- Developing and launching campaigns on a daily basis
- Optimising and scaling campaigns
- Testing and auditing our lead generation funnels
- Advising on media budgets, with a heavy focus on quality leads at the lowest cost
- Managing media billings and achieving KPIs set out by the director
- Developing and maintaining relationships with media buying platform representatives
- Optimising historic campaigns to reach KPIs such as return on ad spend (ROAS) and cost per acquisition (CPA)
- Liaising with freelancers contributing to funnels or campaign development.
Skills Required :
1) YouTube Ads Experience (2.5yrs+ minimum)
2) Lead generation campaign experience (1.5yr+ minimum)
3) Direct Response Advertising Experience
4) Must be competent in using Google Analytics data to optimise campaign.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
