Position: Head - Online Sales

Function: Marketing & Sales

Reports to: CEO & Founder; CMO

Position Summary:

- Responsible for driving and achieving online sales by developing effective marketing and product strategies. Provide inputs for technology, newer products, marketing trends and competitive insight into the business.

Key Responsibilities:

Sales & Margin:

- Responsible for driving Sales and Margin

- Develop and execute a launch strategy for online

- Provide inputs on product and service offerings

- Coordinate with cross function department on processes

- Drive Alliances to outsource/ synergise products and services

- Manage Market-Place alliances and vendor management

Marketing - Digital & Offline Marketing :

- Devising strategies to drive online traffic to the company website.

- Drafting briefs and collaborating with the internal creative team for requisite creative/collateral etc.

- Lead the thinking for website content, eCommerce, tie-ups and community development, consumer research & marketing technology.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns.

- Utilizing a range of techniques including paid search and SEO.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website.

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

Customer Service & User Experience:

- Devising strategies to drive user experience on the website.

- Analyze and respond to customer service feedback

- Lead the Customer Relation Management (CRM) initiatives

- Retain and increase enrollment to the Loyalty Program

- Devising offerings to the Loyalty customer for their sustained excitement

- Lead and Database management of the Online and Loyalty Customers

Educational Qualification:

- MBA/PG from premium institutes (Marketing specialization)

Experience:

- 3+ years of experience in Marketing, E-commerce, SEO.

- Hands-on experience with managing digital campaigns and platforms - Google Ads, Facebook Ads

- Additional experience in Catalogue Management, Lead Generation and Product/Site launch preferred.

- Strong understanding of current online marketing concepts, strategy and best practices. Experience of Offline Marketing added advantage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.