Senior Executive - HR at SueprBottoms
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SuperBottoms - Vice President - Marketing - IIT/IIM/FMS/MDI (7-16 yrs)
We are seeking an experienced Vice President- Marketing to lead our Marketing Communications. As the brand custodian for SuperBottoms, the candidate will be responsible for developing and implementing effective marketing plans, enhancing brand awareness, and driving annual sales growth. The ideal candidate has to be from a growing D2C industry results-oriented, data-driven, and entrepreneurial.
Primary Responsibilities :
- Develop, implement, and monitor a cohesive marketing plan to increase brand awareness and annual sales.
- Strengthen the brand's unique image, personality, and voice to establish cloth diapers in India.
- Lead internal marketing teams and contribute to the company's long-term planning.
- Build future expansion initiatives for the brand.
- Execute marketing campaigns and launches aligned with annual operating plans.
- Build relationships with media and stakeholders through creative PR activities.
- Drive marketing metrics and data-oriented decision-making.
- Collaborate cross-functionally with product managers and customer service teams.
- Focus on brand community/growth and other marketing and branding channels.
Desired Experience :
- 7 to 16 years in Marketing
- MBA or PGDM in Marketing or Communication from a tier 1 Business School
Functional Expectations :
- Proven work experience as a Marketing Director or in a similar role.
- Demonstrable experience in designing and implementing successful marketing campaigns.
- Expertise in digital marketing channels, social media, affiliates, display advertising, CRM & email marketing.
- Ability to anticipate market changes, meet customer needs, and drive customer satisfaction.
- Result and implementation-oriented with excellent people, team, and relationship management skills.
- Prior startup experience of growing an internet product from zero to a million users is a plus.
Other Expectations :
- Develop an overall vision for the function aligned with the company's ambition.
- Define suitable performance management metrics and reporting structures.
- Contribute to the overall growth plan of the company as a key leadership member.
- If you are passionate about driving brand success and meet the criteria, we invite you to apply for this exciting opportunity.
Desired Education : MBA & equivalent degree
Specialization/Subject : Marketing & Related Management Specialization
