About Us :

Superbottoms is a direct-to-consumer brand that makes functionally smart and sustainable products for parents who are conscious about their parenting choices. Backed by leading investors such as Saama Capital, Titan Capital and DSG Consumer Partners, Superbottoms is poised to establishing the category of cloth diapers in India and other sustainable, functional baby products & Kidswear in India.

Job Overview :

We are seeking a dynamic and results-driven Product Manager to join our team and take charge of optimizing the look and feel of our website, with a primary focus on improving sales performance. The ideal candidate should have a deep understanding of the direct-to-consumer (D2C) industry and hands-on experience with managing websites on the Shopify platform.

Key Responsibilities :

- Conduct a thorough analysis of our current website design, user experience, and sales funnel to identify areas for improvement.

- Collaborate with cross-functional teams, including design, development, and marketing, to implement enhancements that align with our brand and customer expectations.

- Stay updated on industry trends and emerging technologies to incorporate innovative solutions for an enhanced user experience.

- Implement analytics tools to closely monitor website traffic, user behavior, and sales performance.

- Regularly analyze sales data, customer feedback, and website metrics to identify patterns, trends, and opportunities for improvement.

- Develop and maintain KPIs related to website sales performance, ensuring alignment with overall business goals.

- Devise and implement strategies to increase conversion rates at different stages of the customer journey.

- A/B test various elements on the website, such as product pages, checkout process, and promotional banners, to determine the most effective configurations.

- Collaborate with the design team to enhance the overall user experience, ensuring a visually appealing and user-friendly interface.

- Implement improvements based on user feedback, usability studies, and best practices in UX design.

- Stay informed about competitors' websites and industry benchmarks, identifying areas where our website can outperform and differentiate itself.

- Provide regular updates to the leadership team on website performance, key initiatives, and progress toward sales improvement goals.

- Collaborate with marketing teams to align promotional efforts with website optimization strategies.

Qualifications & Skills :

- Proven experience as a Product Manager in the D2C industry, with a focus on website optimization and sales growth.

- Engineering Graduate.

- Strong analytical skills and experience with web analytics tools.

- Familiarity with the Shopify platform and its customization capabilities.

- Exceptional project management and communication skills.

- Up-to-date knowledge of industry trends and best practices in website design and optimization.

If you have a passion for driving sales through effective website management and a keen eye for improving the user experience, we invite you to apply and contribute to the success of our D2C business.

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