This role involves working with the website and CRM team closely to drive retention and loyalty with existing customers with the help of automated marketing, loyalty programs, email/sms marketing and more.

Primary Responsibilities :

- Create monthly strategies

- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases.

- Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing.

- Analyzing of retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization

- Partner with the product team (website) to translate business goals into short term and long-term product roadmaps

- Comfortable in generating a strategic vision as well as glide path with product teams.

- Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

- Work closely with the Acquisition team to build processes for customer onboarding process in the channel mix to maximize retention

- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimize re-engagement strategies.

Desired Experience : 3 Years - 12 Years

Function - Marketing

Desired Skills :

- 3+ years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses

- Expertise in using tools like Omnisend, Webengage, Netcore, Clever Tap, Klaviyo, Kaleyra etc

- Expertise in creating journeys for different customer segments

- A hustler and a leader with great attention to detail

- A keen sense of ownership, speedy execution and resourcefulness

- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities

- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans

- Ability to develop strategies and measurable implications with strong analytical skills

- Prior experience in managing and developing people and skills is a must

- Prior experience of working with e-commmerce, D2C companies will be a plus

Desired Education :

Education Type - Science, Commerce, Engineering, Management

Degree / Diploma

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