- Superbottoms is a direct-to-consumer brand of baby products specialising in eco-friendly and reusable cloth diapers and related accessories. SuperBottoms offers washable cloth diapers, langots, underwear, cloth menstrual pads and other related accessories

- Superbottoms is India's 1st certified and No. 1 voted eco-friendly cloth diaper brand. Known for its excellent quality, quirky designs, tested & certified products at affordable prices.

- SuperBottoms, a baby care firm backed by Alia Bhatt, receives $5 million from Lok Capital and Sharrp Ventures. The Mumbai-based company has raised money in three rounds during the previous two years.

- The company's Series A round funding has reached about $8 million with this tranche. In May 2022, SuperBottoms had managed to raise $3 million from DSG Partners and Saama Capital.

Website : www.superbottoms.com

Head - Brand And Communication

- We are looking for an experienced Brand & Communication Head to direct and oversee our Marketing and branding communications and operations. You will be the brand custodian for SuperBottoms while being responsible for all the brand/product communication strategy. Our ideal candidate is result oriented, data driven, and entrepreneurial.

- The candidate will lead all the internal marketing teams of brand, content, communication, creatives, community and influencer marketing besides playing a key role in company's long-term planning as well.

Primary Responsibilities :

- Develop, implement, monitor a cohesive marketing plan to increase brand awareness and annual sales along with smooth execution of marketing campaigns and launches in line with the annual operating plans for the company

- Continue to strengthen the brand's unique and compelling image, personality, and voice to build the category of cloth diapers in India alongwith the brand SuperBottoms

- Work on building all the future expansion initiatives for the brand

- Mobilize execution teams to implement the ideas/strategy as discussed and primarily - get-things-done

- Contribute to the executive leadership of the overall business as an active member of the core executive team

- Build relationships with media and stakeholders through creative PR activities

- Be hand-on on marketing metrics and be data oriented with decision making

- Work cross-functionally with product managers and customer service team to make sure all marketing promotions can be and are delivered with high level of quality

- Work on the brand community/growth and other marketing and branding channels

Desired Experience : 7 Years - 16 Years

Function : Marketing

Desired Skills :

Functional Expectations :

- Proven work experience as a Marketing Director or other sales role

- 7-11 years of relevant experience

- MBA or PGDM in Marketing or communication from a tier 1 Business School

- Demonstrable experience in designing and implementing successful marketing campaigns

- Experience across digital marketing channels, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels.

- Ability to anticipate market changes which give the company new ways of meeting customer needs, market segmentation & new solutions to address the same; Is dedicated to meeting the expectations & requirements of customers; Constantly drives to exceed customer expectations

- Demonstrated ability to be extremely result and implementation oriented and operate both strategically and tactically in a high-energy, fast-paced environment.

- Excellent people, team and relationship management, communication and organizational skills.

- Prior start-up experience of growing an internet product from zero to million users a big plus.

Other Expectations :

- To develop an overall vision for the function, consistent with the ambition of the company such that the company can meet its targets for sales, profit and market share growth.

- Define & put in place suitable performance management metrices & reporting structure to monitor performance against set objectives.

- As part of the key leadership, contribute to the overall growth plan of the company.

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