HR at Sula Vineyards
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Sula - Brand Manager (3-7 yrs)
Brand Manager - Beluga
Location - Mumbai
Job Role: -We are looking for a highly motivated fully dedicated Commercial & Marketing manager to lead and to be responsible for development of Beluga business within different channels in India territory.
Desired Skill & Traits:
- Minimum 3-4 years of experience in Alco - Bev Industry
- Proven expertise in marketing or/and commercial management
- Excellent communications and presentation level
- Profound knowledge and business contacts in HoReCa and Retail of India
- Ability and willingness to frequent business trips within zone of responsibility
- Bartender skills (optional but desirable)
Key Responsibilities:-
- Responsible for contribute actively into annual brand planning process for Indian market
- Make sure that aligned brand plans are executed on time within the allocated budget
- Control and maintenance of the whole available on-trade database in country
- Control and activations in relevant outlets across of India
- Regular field visits and negotiations with HoReCa accounts
- Control of rotation increase within HoReCa channel as per brand sales targets
- Product trainings to all market channels
- Initiating and managing events
- Develop and implement on-trade incentive programs, promo-activations and branding projects in the key accounts within the area
- Coordination of all other key marketing activities within the area (exhibitions, on-trade POSM development and distribution, other image projects)
- Implementation of global marketing campaigns, owning responsibility delivering all marketing programs in accordance Brand Guide lines
- Creation of all local reporting, quarterly marketing reports, monthly sales reports with practical insights, 1/2 year review, FY planning and contribution
- Act as the main point of contact regarding marketing activities for global brand team
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