Area Sales Manager (ASM)

Job Summary :

The Role of the ASM is to Plan, direct and implement Sales strategies and programs to achieve or exceed the sales objectives for the company.

Responsibilities and Duties :

Sales& Marketing :

- Develop and execute sales strategies with a sharp focus on sales targets.

- Achieving the Primary & Secondary Sales Target at the assigned territory.

- Devising monthly/Quarterly/Annually primary & secondary sales target for the sales force and motivating team in achieving them in a given time frame thereby enhancing existing clientele.

- Understanding competition and analysing it in designing marketing strategies ensuring effective receivable management by maintaining strict credit control policies.

- Sales performance & profitability.

- Forecasting.

- Planning & Budgeting.

- Handle Distribution network, Channel Sales.

- Competitor data analysis.

Responsible for Sales management & marketing :

To manage all sales related activities covering setting and monitoring targets and ensures accurate delivery of products.

Business Development :

- Managing business development activities entailing mapping of new market segment and developing them for attainment of periodical targets.

- Formulation and implementation of sale plan and sale strategy. Handling new products, Developing, Designing and evaluating various promotional campaigns to achieve stipulated targets.

- Responsible for Brand Promotion, Advertising and controlling Expense Budgets

- Administering the retail placement visibility of the product to augment sales.

- Monitoring Brands- performance and initiating Retail and Sales Promotion activities

- Planning & Promotions ensure visibility of products

Channel Management :

- Establish Distributors and Stockiest network.

- Management & Appointment of Distributors, Stockiest & expanding Retail Coverage,

- Handle Distribution network, Channel Sales

- Identifying and networking with reliable distributors, resulting in deeper market penetration and wider market reach.

- Evaluating performance & monitoring their sales and marketing activities.

- Handling effective logistic operations & smooth distribution of products to different channel partners.

- Increase width and depth of distribution.

Key Skills :

Team Management Monitoring, training & motivating the manpower & ensuring quality deliverables in the market. Provide direction, motivation & training to the field sales team for ensuring optimum performance. Training the sales & trade marketing team on selling skills and trade marketing. Keeping a close check on the stocks & ensuring adherence to the norms of the co. Retaining team members.

Required Experience and Qualifications :

- Excellent Communication / Interpersonal skills.

- Basic computer knowledge.

- Must have knowledge about local market of South India.

- Only from FMCG Industry.

- Must have leadership qualities.

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