HR at Success Mantra
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Success Mantra - Assistant Manager - Digital Marketing (3-5 yrs)
1) Website Design and Development :
- Review design prototypes and finalize the website design
- Oversee front-end/back-end design and development of the website
- Continuous review of the website and other online assets
2) Search Engine Optimization and Content Marketing :
- Search Engine Optimization (SEO) for approx. 500+ primary keywords and various associated secondary and tertiary keywords
- Working as a single point of contact for the SEO agency
- Monitoring various SEO Onsite and Offsite activities
- Updating Meta Title and Description for all pages/posts and other onsite content optimization
- Providing approvals for Classified Listings and Social Bookmarking and other offsite activities
- Working with professional content writers to source articles and content for Blog posts and webpages as per the monthly content calendar shared by the SEO team
- Ensuring plagiarism check, quality of writing, and managing timely payments of content writers
3) Marketing Campaigns :
- Brainstorm new and creative growth strategies
- Creation and execution of SMS/WhatsApp and Email based marketing campaigns
4) Design of Web and Marketing Creatives :
- Designing creatives for blog sites including web banners, icons, and thumbnails using Adobe Photoshop and Corel Draw
- Oversee the design and development of all digital and print marketing collateral including brochures, flyers, mailers by in house team
- Coordinate with agency for idealization and planning of marketing artifacts
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