Job Summary:

The Sales and Marketing Manager is responsible for developing and executing strategies to drive sales growth and brand presence within the FMCG or Pharma sector. This role involves leading a team of sales and marketing professionals, managing budgets, analyzing market trends, and ensuring the successful

execution of marketing campaigns and sales initiatives.

Note: Please apply if you have recent experience (at least 5 Years) in Business Development for Domestic & Exports market in Aerosol based products, Household care products, fragrances, Cosmetics & other Personal Care Products.

Key Responsibilities:

1. Strategic Planning and Execution

- Develop and implement comprehensive sales and marketing strategies to achieve company goals.

- Conduct market research to identify trends, customer needs, and competitive landscape.

- Create and manage annual sales and marketing budgets, ensuring efficient allocation of resources.

2. Sales Management

- Lead, motivate, and manage the sales team to meet or exceed sales targets.

- Establish sales goals, monitor performance, and provide regular reports on sales metrics.

- Develop and maintain strong relationships with key clients, distributors, and partners.

3. Marketing and Brand Management

- Oversee the development and execution of marketing campaigns, including digital, print, and events.

- Manage brand positioning and ensure consistent messaging across all channels.

- Coordinate with external agencies and vendors for creative and promotional activities.

4. Product Management

- Work closely with product development teams to ensure market needs are met.

- Launch new products effectively and manage the lifecycle of existing products.

- Analyze product performance and make recommendations for improvements.

5. Customer Insights and Relationship Management

- Gather and analyze customer feedback to improve product offerings and customer experience.

- Develop and implement customer retention programs and loyalty initiatives.

- Address customer concerns and resolve issues promptly.

6. Performance Monitoring and Reporting

- Track and analyze sales and marketing performance metrics.

- Prepare and present regular reports on sales performance, marketing campaign effectiveness,

and market trends to senior management.

- Adjust strategies based on performance data and market feedback.

Qualifications:

Education:

- Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An MBA or advanced degree is a plus.

Experience:

- 8-10 years of experience in sales and marketing, with a focus on FMCG or Pharma industries.

- Proven track record of meeting or exceeding sales targets and driving successful marketing campaigns.

- Experience managing a team and working with cross-functional departments.

Skills:

- Strong leadership and team management skills.

- Excellent communication and interpersonal abilities.

- Proficiency in market research and data analysis.

- Ability to develop and execute strategic plans.

- Familiarity with digital marketing tools and techniques.

- Strong negotiation and sales skills.

Personal Attributes:

- Results-oriented with a drive for achieving and exceeding goals.

- Strategic thinker with a proactive approach to problem-solving.

- Adaptable and able to thrive in a fast-paced environment.

Additional Information:

- Travel may be required based on business needs.