- Define SEO requirements and recommendations to increase page ranking, drive traffic and revenue.

- Be the in-house SEO expert and setup SEO best practices

- Manage the SEO tech stack and be accountable for all related performance metrics.

- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing and engineering teams.

- Ensure all techniques and strategies are implemented and are consistent.

- Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic month on month.

- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place.

- Work on link building efforts, including strategy and processes.

- Stay abreast of new developments in the eCommerce industry and SEO overall.

Requirements :

- At-least 3 years of hands on experience.

- A previous track record of implementing successful SEO strategies, where your efforts drove tremendous growth in rankings and revenue (e-Commerce preferably).

- Sound knowledge of HTML and CSS to identify code-based optimization opportunities.

- A strong metrics-driven mindset.

- Deep understanding of how search bots crawl websites.

- Good understanding on how e-commerce website are build and work at both the back and front end.

- Understand canonical and no index rules at scale.

Advanced Excel knowledge :

Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends (i.e.: Panda + Penguin releases).

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