JOB DESCRIPTION (Digital Marketing)

Role Objective: To be responsible for creating a strong digital brand of Study mate & English mate, digital properties and assist revenue generation by generating qualified leads through all relevant digital medium.

Key Result Areas/Accountability:

Lead Generation

- Plan and Execute Campaigns to deliver the target qualified leads for Studymate and Englishmate Enrolments from Digital Channels like (but not limited to) SEM, Affiliate, E-mail marketing, SMS marketing, WhatsApp Marketing etc

- Optimize the cost of acquisition across digital channels

- Develop Metrics for performance evaluation of Lead Gen Campaigns, regular reporting on the performance, analytics and recommendations.

Website Management

- Be the single owner of the Studymate & Englishmate website

- Work with internal teams to ensure the website is updated through the year

- Work with Agencies to drive SEO and execute planned activities to ensure

- Traffic target on site are met

- Drive Organic Lead Flow

- Develop Metrics for performance evaluation of SEO Strategy, regular reporting on the performance, analytics and recommendations.

Social Media : 

- Develop and Execute a robust strategy for social media platforms like (but not limited to) Facebook, Google+, Instagram, Youtube and Twitter.

- Coordinate with agency to develop and execute content strategy and calendar to continuously build Studymate and Englishmate community across social media platforms.

- Develop Metrics for performance evaluation of Social Media Platforms, regular reporting on the performance, analytics and recommendations.

- Content Marketing For Driving Visibility, Awareness and Positive Imagery of Brands

- Co-work with the respective internal stakeholders to develop Content, Event and Platforms to drive engagement with students, parents and teachers across digital platforms.

Vendor Management and Reporting :

- Develop pool of digital agencies, service providers, technology vendors & manage their operations by defining deliverables, KPIs, targets, contract terms, SLAs, etc.

- Implement processes & evaluation mechanism to support planning, implementation & measurement of digital marketing activities in a time-bound & cost-effective manner

- Review the Agency's performance periodically and present the summary and recommendations to the management.

Key Performance Indicators :

- Qualified Leads To Meet the Enrolment Targets at Optimized Cost of Acquisition

- Social Media Reach and Engagement Parameters as per the agreed benchmarks and targets - Fans / Subscribers / Likes / Comments, Shares etc

- Website SEO - Traffic, Engagement Parameters (Time Spent, Bounce Rate etc), Organic Lead Volumes as per the agreed benchmarks and targets

- Own the execution of various content and brand initiatives as per the overall brand strategy for Studymate and English mate.

Behavioral Competencies:

- Action orientation - wrt lead gen & marketing activities

- Excellent people skills

- Ability to work cohesively with other functions

- Ability to resolve conflicts between teams

- Ability to multi-task

- Process orientation & comfortable with use of technology.

- Good Analytical skills and the ability to read data.

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