Strategic Account Planner - Qualitative Research - Broadcast Media (6-12 yrs)
Must have 6 to 10 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication
Typical responsibilities involve:
- Build strategies based on insight derived from an in-depth understanding of the brand, consumers- feelings, attitudes and behaviours, and cultural trends, while assessing situations and identifying opportunities
- To develop strategic direction for Brands based on insights and creativity.
- Developing ideas and pinpointing business problems
- Pulse check of category, consumer & cultural trends
- Leading primary research & consumer immersions
- Analysing and interpreting a variety of information
- Expertise in qualitative and quantitative research
- Keeping up-to-date with cultural/social trends and customers- views and attitudes
- Undertaking qualitative research activities
- Making presentations to clients and agency staff
- Evaluating campaign effectiveness
- Have a high awareness of digital content and the influencer universe - enabling effective discovery and articulation of case studies, explaining how and why things worked or did not work
Key skills:
- Possessing confidence and good interpersonal skills
- Team working abilities
- Presentation and verbal communication skills
- Commercial awareness
- Creativity
- The ability to cope with pressure
- Effective analytical and organisational abilities
- Experience on a variety of assignments, from brand strategy work to activation and tactical execution planning including planning content strategies for social and digital content
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