Strategic Account Planner - Qualitative Research - Advertising Firm (8-15 yrs)
For a top 5 Advertising Agency in India
Must have 8 to 15 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication
Typical responsibilities involve:
- Developing ideas and pinpointing business problems
- Pulse check of category, consumer & cultural trends
- Leading primary research & consumer immersions
- Analysing and interpreting a variety of information
- Expertise in qualitative and quantitative research
- Keeping up-to-date with cultural/social trends and customers- views and attitudes
- Undertaking qualitative research activities
- Making presentations to clients and agency staff
- Evaluating campaign effectiveness
- Advertising account managers need enthusiasm, stamina, determination and perseverance to succeed
Key skills:
- Possessing confidence and good interpersonal skills
- Team working abilities
- Presentation and verbal communication skills
- Commercial awareness
- Creativity
- The ability to cope with pressure
- Effective analytical and organisational abilities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
