HR Manager at StoryXpress
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StoryXpress - Manager - B2B Marketing/Content Marketing - SaaS (1-4 yrs)
StoryXpress (a Techstars-backed company) is an end-to-end video platform and is an efficient and effective way of humanizing the way you promote and sell your product or services, and communicate with your customers. With a suite of professional video tools (Video Creator, Video Recorder, Video Hosting and Analytics, Video APIs, and SDKs), we help small and medium-sized businesses drive more revenue through the strategic use of video. Founded in 2014, StoryXpress has a rich community of 500K+ users including small enterprises to Fortune 500 companies.
Why Work with Us:
- Get an opportunity to contribute to an exciting, forward-thinking and fast-moving Start-Up.
- Shape-Up your career by working with young and supportive teams, and peers!
- Innovation and Creativity is all that matters!
- Experience and understand the various aspects of the video marketing industry.
- Friendly Policies, good competitive salaries, team outings and what not!
Job Responsibilities:
- Research and prepare content and any other communications material for external and internal audiences
- Ensuring quality of the content being published on the blog, website and other social platforms
- Prepare brochures, reports, newsletters and other material
- Manage the SEO and oversee activities such as keyword research, outreach campaigns for - guest posts and link building.
- Execute the digital marketing campaigns aligned with the business goals of the organization
- Collaborate with the sales team, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
- Overseeing email marketing campaigns to ensure the relevant key metrics
- Reaching out to other businesses for co-marketing activities
- Establishing the overall web presence of the organization using the website and social media platforms such as LinkedIn and Quora to boost brand awareness
- Ensure the overall technical health of the website for search engine rankings
- Monitoring the ROI and analysis of website analytics
- Stay up-to-date with the latest marketing and digital trends
- Organize workshops, meetings, and other events for marketing purposes
- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
- Initiate and maintain customer interviews, PR and media-related activities
- Assess characteristics of products or services to be promoted and advise on the advertising needs of the company
Job Requirements :
- Should have more than a year's experience in this respective domain.
- Sound knowledge of SEO.
- Efficiency with Google analytics and keyword search tools like Ahrefs.
- Experience in B2B-SaaS Marketing is highly preferred.
- Excellent writing and communication skills.
- Past experience producing content for the web specifically, as well as channel-specific knowledge (Blog, SlideShare, Quora, Medium, Facebook, Twitter, etc.).
- Past experience building audiences online will be preferred.
- A dual-minded approach: You should be highly creative and an excellent writer and at the same time, be process-driven, think scale, and rely on data to make decisions.
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