Purpose of the job:

To manage the retail operations in a designated store; ensure achievement of sales targets through the store team and in-store promotions, maintain store and merchandize standards and drive profitability through operational efficiencies.

Role & Responsibilities:

Driving Customer centricity:

- Develops and empowers store staff to deliver and continuously improve customer satisfaction.

- Anchors customization of schemes and on-the-floor activities to suit the local customer profile / requirements.

- Ensures a pleasant retail experience for the customer through ambience, ease of shopping and effective service.

- Answers customer's complaints or inquiries and resolves customer's problems to promote good public relations

People Management:

- Ensures efficient staffing at store in line with the Brand image.

- Trains, supervises and guides store employees.

- Plans and conducts weekly sales meetings for staff to discuss latest sales techniques, new products, overall performance and other topics (s) appropriate to discuss in order to promote high morale, team spirit and company mindedness.

- Facilitate training and development of staff and maintain engagement levels of employees.

- Guide the concept managers and other team leaders in managing employees under their purview

Financial / sales performance:

- Handles P&L responsibility for the store and works towards achieving the store profitability targets. Manages the sales plan, budget and control for the store.

- Identifies and implements ideas for continuous improvement of the store / sales performance and productivity in terms of sales per square feet (SPSF).

- Keeps abreast of developments in retail sales area, by studying relevant catalogs, trade journals, sales analysis, etc. and visiting competitor stores;

- Provide feedback on sales performance of brands / products, pricing, etc. and highlights any product related complaints / concerns so that it can be addressed across stores. Organizes and implements brand building activities at the store level.

- Takes an innovative approach to improve store performance (including avenues for additional income)

Process Management:

- Maintains the appearance of the store (VM and hygiene) in order to carry the brand image.

- Plans store layout of fixtures, merchandise and displays with Product / Category team, taking into account special and seasonal promotions as well as store safety and security measures;

- Maintains all health, safety and environment standards and policies of the Company.

- Communicates and upholds all company policies, rules and regulations. Ensure adherence to all store related SOP as well as statutory requirements applicable to the store. Handle non-standard / crisis situations effectively.

- Manages the external stakeholders such as property owners / mall representatives, local regulatory bodies and community representatives. Handles any local issues such as political / regional interferences and escalates to Legal / HR / RSM as required.

- Complete reporting and documentation associated with the store: Consolidates all store related information such as sales, inventory, operating expenses, manpower numbers, hires and exits, training and engagement activities conducted, etc. and sends reports to the Regional / National Operations team as required.

Person Profile:

Desired Qualification: Graduate in Business Administration/hospitality/equivalent qualification

Desired Experience Profile: 4 - 7 years in retail with at least 2 years in fashion and at least one year in a team handling role

Competency Required

1. Business Acumen

2. Customer Centricity

3. Effective Communication

4. Team Building

5. Influencing Skill

6. Action & Execution Orientation

7. Ownership & Accountability

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