We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase organization's profitability.

Responsibilities :

- Develop optimization strategies that increase the company's/client's search engine results rankings

- Research SEO keywords to use throughout the company's website and marketing materials

- Set measurable goals that demonstrate improvement in marketing efforts

- Monitor daily performance metrics to understand SEO strategy performance

- Efficiently communicate with other marketing professionals to align goals

- Collaborate with others within the marketing department to manage SEO strategy

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

- Improve the visibility and ranking of App.

- Improve the review quality and maintain optimum level for long term.

- Review technical SEO/ASO issues and recommend fixes

- Prepare a SEO/ASO report showing the progress on a monthly basis

- Direct off-page optimization projects (e.g., link-building)

- Collect data and report on traffic, rankings and other SEO/ASO aspects

- Work with social media and PPC teams to optimize campaigns

- Keep abreast of SEO/ASO and integrated marketing trends

Requirements :

- Three years or more experience in successfully developing and executing SEO/ASO campaigns

- Understanding of search engine algorithms and ranking methods

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

- Knowledge of keyword research and data mining tools

- Able to complete competitive analysis of other companies within the industry

- Excellent written and verbal communication skills (email, phone, etc.)

- Comfortable analyzing high volumes of data on a daily basis

- Familiarity with WordPress or other content management systems

- Experience with other aspects of marketing, such as customer growth and promotion, is a plus

- High ownership and project management is must.

- Knowledge of Financial Industry will be given weightage.

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ)

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