HR at Borderless Softtech Ovt Ltd
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Stockal - Performance Marketing Specialist (5-9 yrs)
- 5+ years of relevant performance marketing experience. Experience in Fintech/Edtech or Internet companies are a plus
- Fantastic hands-on experience and expertise in Google Ads, Facebook Ads, Programmatic and should have extensive knowledge of paid marketing channels like Search, Display, Mobile, Direct Mail and performance
- Love for numbers. Excel proficiency is a must. Analytical, problem-solving mind.
- Big on learning. Self-motivated, with attention to detail. Desire to work in a creative, growing, fast-paced startup environment
- Should be able to analyze the overall marketing performance
- Design and implement experiments to improve CAC, LTV, CTR etc.
- MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC and hands-on experience with any performance and social platform
- Work with Product, design, copywriters & business teams to conduct experiments
- Knowledge of programmatic (DV360) and affiliate marketing is a plus
- Know how to work with attributions tools like Appsflyer. know how to visualize data across Appsflyer, segment, powerbi, etc.
- Execute the campaigns to drive the app downloads (Android & IOS)
- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rate
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